Role: Usability research, user experience design, interface design, prototyping
Tools: Sketch, Principle
Duration: 1 Week (Winter 2019)
Role: Usability research, user experience design, interface design, prototyping
Tools: Sketch, Principle
Duration: 1 Week (Winter 2019)
Users failed to understand what the website's aim is until they hit the "View Offer" button to see they are being redirected to somewhere else.
While sliding images on cards, users tend to go fast and don't realize the card ran out of images and the last unintentional click brings them to a new window, while they cleary are not ready to leave the website yet.
Users mentioned the results page have so many things to look at which made them feel overwhelmed. Meanwhile they had a lot of scepticism about the meanings of buttons like "Fantastic".
By slightly modifying the layout and adding some text implying the best option is selected, user is enticed to hover and click to see other options, making it clear for Holidu to communicate its aim and value to users.
By adding a simple yet very useful "reset slider" option, unintentional new tabs can be avoided.
By removing redundant text, and heavy button colors, UI will be less of a cognitive load to user. Moreover, adding pop ups explaining logical reasonings on certain elements like "Fantastic" will increase transparency and trust.
User gains accumulative Fuel points after completing quests. Fuel points can be used to redeem as discounts at Nike store.
Here is the comparison between Holidu's current results screen, and my design proposal.
User gains accumulative Fuel points after completing quests. Fuel points can be used to redeem as discounts at Nike store.
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© 2019 Burak Aktas