Creating a social Spotify experience.

Spotify Intersections is a new collaborative playlist feature that merges multiple users’ taste to create a social and spatial music experience.

Product Analysis

Music for everyone.

Founded in 2008, with an innovative business model, Spotify became the way of listening to music of 200 million people in 78 countries. Spotify offers two main value propositions to their users:

1- Anytime, anywhere.

Spotify transitioned the whole music industry, from a “transaction-based” experience to an “access-based” model.

2- Discover effortlessly.

Spotify revolutionized the way we discover music using their amazingly accurate recommendation models without loading users cognitively.

Feature analysis & User research

Everything is a playlist

Spotify offers wide range of listening experiences from which users can freely choose from.

All these touchpoints come in the form of a playlist, making it convenient for user to interact and adapt to new features.

What about social listening?

Although these features offer great experiences, most of them are focusing on listening to music individually. Spotify's offerings on social space does not really provide a great experience for the user.

"Spotify should be more social than only offering share on WhatsApp button.”

"The collaborative playlists I made or been a part of were usually heavily influenced on a single person's taste. Because no one but a few people really has time to decide, pick and put songs into a collaborative playlist"

How might we utilize Spotify’s techology and power to create a truly social and spatial experience?

Design Principles

1- Augment and utilize physical context.

2- Keep users’ cognitive load low.

Help user spend more time enjoying music and less time finding and arranging.

3- Be seamlessly social.

Create a fluent and collaborative music experience between multiple users.

4- Be transparent and fair.

State clearly the intentions and value offered in exchange of user’s data.

Final Concept

Spotify Intersections

A new collaborative playlist feature that merges multiple users’ taste to create a social and spatial music experience.

- Create a living playlist that morphs real time according to the tastes of active contributors and the context chosen.

- Invite, accept and play. Let Spotify’s algorithms handle the song selection and playlist ordering.

- Easily manage the contributors with a simple and transparent interface.

Design Process

1- Research

- Product Analysis

    - Business Model, UX Features, Technology

- Exploratory User Interviews

    - 6 Listeners, 2 Artists, 1 Podcaster

- Trend Analysis

2- Analysis

- User Insights

- Trends Insights

- Design Principles

3- Synthesis

- Wireframes

- User Journeys

4- Prototyping / Testing

- Low + High fidelity UIs

- Usability Testing

Prototype

Feel free to play with the Invision prototype!